Marketing Made Simple

"Today I am going to breakdown what marketing  is all about and try to make it more simple for you coaches out there who are trying to grow your tennis programs".

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Marketing is anything that you do,to get a new student to join your tennis program.

So look at what you are doing right now and if it isn't working for you,change your approach and try it out as fast as you can and guess what,if that doesn't work either,drop that too and try another way.

You will eventually find something that works,but you must be relentless in your marketing strategies.

That means,"Don't knock it, before you try it".

The older we get, the less creative we get, because we start living in our own little small worlds.

Here are some things that you need to be thinking about as for as your marketing is concern.

How well is your marketing working for you?

"Model after other great marketers out there,this mean online and offline,get on their mailing list,study their sales copy and pay close attention to their marketing strategies and sales funnels."


Always be looking at how you can implement those same strategies into your own marketing campaigns.

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Oh yeah.

Give your marketing campaigns enough time to work for you and your program,you shouldn't make any evaluation before 3 months.

This will give you plenty of time to allow the campaign to get some needed ground work.

After 3 months,revise it and attack the market again.

Yes,attack it with even more determination than the first time and that is when you will start seeing some better results from your efforts.

Hope that makes it's more simple for you guys.

I'll talk to you guys next month.

One more thing,,

Finish this month as strong as you can!!


Become A Ruthless Marketer

I hope you guys are enjoying the summer about now and also working smart on your private coaching program.

If things have been slow for you,don't take a vacation,instead work through the summer and focus on creating your own economy for you and your family.

"Today's topic is about how to hit your student targets every month."

Make sure you set monthly targets for getting new clients,and then break them down into daily activities.

Speaking of which.

You will need to develop a ruthless marketing attitude for growing your coaching program.

I'm not talking about taking advantage of anyone or anything like that.

I'm talking about being relentless with your marketing everyday,until you start hitting those targets every month for growing your program.

By doing this.

You will develop more self-confidence and faith your yourself and your purpose.

Here are a few tips for you guys.

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A).Study the competition More.

Spy on other coaches and clubs that are doing well in your area,then adopt some of their systems and tweak it to fit your own program.

Check out their systems,and see if they can work for you as well, but in a different type of way.

Learn as much as you can from them and steal it all.

I wonder why more coaches don't do this either.

When dealing with the competition,you must be ruthless in working smarter and harder than them,but at the same time, learning all you can from them and respecting them.

B).Have 10 opportunities working for you at all times.

That's right.

You need 10 and you need to have 10 all the times.

Load up your pipeline and make it over flow with opportunities for you.

I'm in the process of doing this online myself.

"With article marketing and content creation and you need to be sending out mailers, speaking, networking,sending cold emails, cold-calling and following up everyday and all day."

The idea here is that,,

"If your private coaching program isn't where you want it to be right now,spend 14 hours a day,working of getting it THERE!!

I'll leave you guys with this story for more inspiration for new week.

When I first quit the club I was working at,to start my own private coaching program,things were slow for months and then one day, I taught a private to a self-made millionaire and was complaining to him about my situation.

He answered by asking me this gut hitting question.

How many hours did you prospect yesterday for new students?

I said,"Maybe 2 at most".

He replies back to me.

"Thomas hustle your face off for 14 hours a day to grow your coaching program and do it for 1 year,then come back and talk to me my friend".

I follow his advice that following day and it did work!!

That is what ruthless marketing is all about.

Before I let you go,I want to ask you guys the same question.

How many hours did you market your business yesterday?

Talk to you guys later this month.